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trends.With that, I will turn it over to Cindy.Thanks, John. Total sales increased 49.1% or $25.1 million to $76.4 million over the prior year period.
cheap Michael Kors Jet Set Perforated Travel Small Brown Totes 64% of the increase was attributable to non comping boutiques,
cheap Michael Kors Jet Set Signature Large Grey cheap Michael Kors Jet Set Striped Travel Medium Orange White Totes Backpacks 35% to comparable boutiques cheap Michael Kors Jet Set Checkerboard Large Orange Totes and the cheap Michael Kors Jet Set Macbook Travel Large Blue Totes balance to internet sales. The increase in comparable boutique sales of 20.7% was on top of last year's growth rate of 5.4%. Comp performance was driven primarily by increased average transaction per boutique as well as higher average dollar sales per transaction. Our gross profit of the quarter grew 54.9% to $41.8 million compared to $27 million in the same period last year.Gross margin for the quarter increased 205 basis points to 54.76% from 52.71% in the comparable prior year period. This year over year increase was primarily due to leveraging of occupancy costs. Selling, general and administrative expense increased 45.4% to $20.9 million compared to $14.4 million in the same period last year. This increase was primarily due to higher payroll and payroll related costs to support our current and expected growth. As a percentage of sales, selling, general and administrative expenses decreased 69 basis points to 27.41%. This is a diminished rate of expense leveraged than that achieved in the first quarter of this year which is due to
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